EDITION of 1000
Travel guide to Basel created for Tengbom Architects’ field trip of 2018. Inside the slipcase you’ll find a Z-folded guide to bars, restaurants and sights to explore in Basel. There's also a workbook, a postcard and walking routes printed on transparent paper to place over your map.
The illustrated map is highlighting the most iconic architecture and important historical places in Basel. A seamless alternation of the map acts as the cover is wrapped around the slipcase.
To support the photos and create a dynamic identity it was important to find an alternate illustrative style which didn't compete with the concurrently visual expressions including the colorful map and the photos of the sights. The result is quite minimalistic, all black-and-white.
The workbook has a distinct school-feel with dotted, lined and checked pages to fill in for every point in the busy field trip schedule.
To promote the trip internally we created a poster with a test: “Which Basel building are you?”.