Tengbom brandbook
Tengbom Brandbook is a digital systematic design tool to provide documentations for everyone producing material in Tengbom’s name. It also defines how Tengbom’s brand looks, sounds and is experienced. The site is divided into four main categories: visual identity, templates, tools and inspiration.
My role concept design, UX design, information structure, writing and web design.
As an Art Director at Tengbom, my job was of course to populate the site with all the guidelines, templates and tools too, and to develop and build the overall brand.
Visual identity
The basic building blocks of the Tengbom brand and the theories that lies behind.
Templates
The frameworks and work files that all of the employees use daily to create consistency throughout the organisation — and of course to also speed up daily tasks.
Tools
The components to be used in combination with the templates and consists of frequently recurring elements like icons, methodology and the image bank.
Inspiration
The section inspiration is a gathering place for examples of all the approaches above applied together. To visualise amplitude and diversity, and to clarify the significance of the whole process — from wheat to bread. Or in this case, from the first idea to animated cities.
Wireframes of
layout & structure
